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Pope Brock explains what drew him to spend two years of his life writing Charlatan, a book about John Brinkley, arguably the biggest con-man in American history who accidentally changed the face of American music.
Why did you decide to tell this story?
I had never heard of John Brinkley before, but within two minutes after
stumbling on his name – on museumofhoaxes.com – I was hooked. Any guy who would
build the biggest radio station in the world to convince other men to get
goat-testicle transplants is a pretty unusual character. He made millions of
dollars at this during the Depression – even had women coming in for goat
ovaries, which he plugged as a wrinkle-reducer and bust developer. When I
learned he was also a pioneer in radio, in advertising, in politics, I knew what
I'd be doing for the next two or three years.
What surprised you most about Brinkley's story?
I suppose his enormous impact on pop culture, which he's never gotten credit
for. He's like Shoeless Joe Jackson: he's been kept out of the Hall of Fame
because he's regarded as a crook. But John Brinkley seized on radio in its
infancy with a sort of evil glee, before corporate America had any idea what to
do with it, and showed the world the huge potential of broadcast advertising. He
also accidentally changed the American pop music scene by giving country music,
and later the blues, its first national audience. When he ran for governor of
Kansas in 1930 – an election that was stolen from him, fittingly enough – he
introduced the airplane into political campaigning; he invented the sound truck.
As a quack he killed or maimed a lot of people, but meanwhile he was doing some
amazing things.
How did Brinkley manage to fool so many successful industry titans and
otherwise shrewd people?
Shrewd and successful people – like Harry Chandler of the Los Angeles Times, for
example – were drawn to him because they thought Brinkley was one of them, a
kindred spirit. But he was usually way ahead of them. Crime-wise he played
three-dimensional chess.
How did the American medical community change to avoid such con artists?
When Brinkley was finally exposed, it was a watershed moment for American
medicine. The whole profession had been so poorly regulated, it was overwhelmed
with nuts and quacks, but the comet trail of fraud he left behind was so
egregious, things finally changed. The American Medical Association gained the
power it had sought for decades to enforce national licensing standards for
doctors. Medical schools toughened their curricula. Diplomas became much harder
to get. Quacks weren't stamped out completely, of course, far from it; but
overall Brinkley's downfall marked the birth of modern medicine.
How are Brinkley's influences still felt in society?
In politics, advertising, music… The "border blaster" he built just across
the Mexican border to promote his medical practice – combining raucous hard sell
with pop tunes – established the template for AM radio.
Do you think Brinkley was a product of his time or could such a prominent
scam still be perpetrated today?
Nobody could get away with the sort of gargantuan con game Brinkley ran at his
peak, not with all the investigative media that's out there now. But health
scams make up in numbers today what they lack in size. Some of those
TV-infomercial gurus are plugging very dubious stuff; one of them did time for
fraud, and he's back on the air today. Mostly though, like a lot of other
things, health scams are a niche business now, with thousands of little
cubbyholes on the internet.
Unless otherwise stated, this interview was conducted at the time the book was first published, and is reproduced with permission of the publisher. This interview may not be reproduced or reprinted without permission in writing from the copyright holder.
Frank W. Abagnale is one of the world's most respected authorities on forgery, embezzlement and secure documents. For over 35 years he has worked with, advised and consulted with hundreds of financial institutions, ... (more)
If you enjoyed:
Charlatan
Try:
The Art of The Steal
by Frank W. Abagnale
John Boyne was born in Ireland in 1971. He is the author of eleven novels for adults, five for younger readers and a collection of short stories. His 2006 novel The Boy In the Striped Pajamas sold 9 million copies worldwide ... (more)
If you enjoyed:
Charlatan
Try:
A Ladder to the Sky
by John Boyne
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