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How Social Media Is Transforming the Future of Language
by Adam Aleksic
A viral linguist's account of the ways our vocabularies are evolving, the Internet's influence on communication, and what our use of language reveals about the modern world.
From the rise of leetspeak and words such as unalive to the trend of adding "-core" to different influencer aesthetics, the Internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues. As a social media influencer, Aleksic is also intimately familiar with the Internet's reach and how social media impacts the way we engage with one another. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform language as we know it. Our interactions—and our social norms and habits—shift into something completely different.
As Aleksic uses original surveys, data, and Internet archival research to usher us through this new linguistic landscape, he also illuminates how communication is changing in both familiar and unprecedented ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Algospeak is an energetic, astonishing journey into language, the Internet, and what this intersection means for all of us.
"Etymology meets the algorithm in this sharp debut from linguist Aleksic. Drawing on archival research and his own posts on TikTok and Reddit, Aleksic explains how social media triggers innovations in language and creates 'algospeak,' in which algorithms, which filter and prioritize certain information, 'shape who gets exposed to certain words, how those words spread, and how popular' they become…. An energetic and eye-opening study." —Publishers Weekly
"An insightful and entertaining examination of social media's impact on how we speak." —Kirkus Reviews
This information about Algospeak was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Adam Aleksic is a linguist and content creator posting educational videos as the "Etymology Nerd" to an audience of over two million. As a linguistics student at Harvard College, he founded and served as president of the Harvard Undergraduate Linguistics Society. He's discussed online language on NPR, repeatedly contributed to The Washington Post, and his work has been mentioned in The New York Times, The Economist, and The Guardian. He's lectured on language and social media at Stanford, Yale, Georgetown, and other top universities, including a TEDx talk at the University of Pennsylvania. Adam is based in New York City, where he spends a lot of time scrolling TikTok for "research."
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