Excerpt from The Catalyst by Jonah Berger , plus links to reviews, author biography & more

Summary |  Excerpt |  Reviews |  Beyond the Book |  Readalikes |  Genres & Themes |  Author Bio

The Catalyst by Jonah Berger

The Catalyst

How to Change Anyone's Mind

by Jonah Berger
  • BookBrowse Review:
  • Critics' Consensus (5):
  • Readers' Rating (3):
  • First Published:
  • Mar 10, 2020, 288 pages
  • Paperback:
  • Feb 2022, 288 pages
  • Rate this book

About this Book

Print Excerpt


But still people objected. Things are different in banking, his boss said. Customers care about quick, efficient service, not building relationships. Sales are sales. This might work in some industries but not here. Not with us.

* * *

This response is something people often get from their bosses. No, thanks. Maybe later. That's great for a different organization, but it won't work here.

It's almost as if bosses come preprogrammed to say no. Not only are they busy, but they usually have a clear agenda set out before them, and they're not interested in deviating. They see their path to promotion as doing things as they've always been done, so anything that diverges from that is seen as an unnecessary risk.

Jacek needed a way to get people to come around. A way to convince management, and employees, that this new initiative would actually work. A way to reduce their uncertainty about this new initiative he was proposing.

But the more Jacek tried to persuade people, the more pushback he got. The more opposed to the project they became.

Frustrated and discouraged, Jacek tried one last approach. Working with a small team, he got to know more about each branch employee and their life, even his boss and the other members of the senior management team. Birthdays and wedding anniversaries, but also more unusual things like their dream holidays and when they started working at the company. Positive things like their favorite foods, but also more challenging things like family illnesses and other things they were struggling with.

Then, using this information, he created a unique experience to surprise and move each person. For a branch manager's birthday, they organized a treasure hunt throughout the city, creating various activities at different sights and locations. Two people going on a difficult hiking trip were sent warm hats. A senior leader was sent a handwritten note celebrating her ten-year service with the company and noting, "You have been with us for 3,650 days, which gives a minimum of 5,256,000 of your genius smiles, without which our work would not be half as pleasant. Thank you."

Others received special gifts, gadgets, or caring expressions of support. Always personal, always tailored, and often highly emotional.

One employee's son had been in a car accident, so Jacek's team founded a Facebook group and took up a collection for treatment. In a few hours it had thousands of members, and soon they had the necessary sum to pay the hospital.

Anyone would be happy with a huge television. That would be easy. But to write a few words, personally and accurately, was what generated the most emotion.

Recipients were stunned. All were surprised and many were deeply moved. Touched that someone had taken the time to care.

A few weeks later, Jacek began the normal senior leadership meeting with a question: "How did you feel when you received that thoughtful, compassionate expression of caring?"

The answers were clear. The gestures had made a huge impression on everyone.

Now Jacek's team could talk about the importance of emotion, outline the new initiative, and discuss the value of customer experience. All without fear that someone would say it wouldn't work. Because it had already worked for everyone in the room.

* * *

Years later, the initiative lives on. Employees not only celebrate client birthdays and weddings but they approach customer interactions with empathy. They are committed to discovering each client's unique, individual needs and eager to look for unusual solutions.

Things went so well, the board of the bank started a new customer experience management team and appointed Jacek as its manager.

More importantly, though, Jacek had taken a project that seemed on the brink of failure and turned it around. He not only got his boss to believe in something the boss was initially against but got him to embrace it wholeheartedly.

From The Catalyst by Jonah Berger. Copyright © 2020 by Social Dynamics Group, LLC. Excerpted with permission by Simon & Schuster.

Membership Advantages
  • Reviews
  • "Beyond the Book" articles
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $60 for 12 months or $20 for 3 months.
  • More about membership!

BookBrowse Book Club

Book Jacket
The Cover Girl
by Amy Rossi
Find them early enough, and they will always be her girls.

Members Recommend

  • Book Jacket
    The Sister's Curse
    by Nicola Solvinic
  • Book Jacket
    The Lost Story of Eva Fuentes
    by Chanel Cleeton
    A mysterious book links three women across generations in this novel by New York Times bestselling author Chanel Cleeton.
  • Book Jacket
    The Vanishing Place
    by Zoë Rankin
Who Said...

Be careful about reading health books. You may die of a misprint.

Click Here to find out who said this, as well as discovering other famous literary quotes!

Book
Trivia
  • Book Trivia

    Can you name the title?

    Test your book knowledge with our daily trivia challenge!

Wordplay

Solve this clue:

W the C A the M W P

and be entered to win..

Your guide toexceptional          books

BookBrowse seeks out and recommends the best in contemporary fiction and nonfiction—books that not only engage and entertain but also deepen our understanding of ourselves and the world around us.

 


Debugging Information
ColdFusion Server Developer 2021,0,13,330286
Template /excerpts/index.cfm
Time Stamp 01-Jun-26 10:27 AM
Locale en
User Agent Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Remote IP 127.0.0.1
Host Name 127.0.0.1


Execution Time

Total Time Avg Time Count Template
1780309634350 ms 1.78030963435E+012 ms 1 /root/website/app_server.cfm
1010 ms 1010 ms 1 /root/website/excerpts/index.cfm
289 ms 289 ms 1 /root/website/queries/qry_get_book_by_id.cfm
226 ms 226 ms 1 /root/website/queries/qry_get_discussion_by_id.cfm
166 ms 166 ms 1 /root/website/app_layout.cfm
128 ms 128 ms 1 /root/website/site/blocks/layout/dsp_right_column.cfm
103 ms 103 ms 1 /root/website/app_globals.cfm
76 ms 76 ms 1 /root/website/queries/qry_get_free_flag_by_book_id.cfm
75 ms 75 ms 1 /root/website/site/blocks/dsp_border_first_impressions.cfm
74 ms 74 ms 1 /root/website/queries/qry_get_arcs_for_ad.cfm
68 ms 34 ms 2 /root/website/adsystem/adsystem_mod.cfm
41 ms 41 ms 1 /root/website/adzones/AdZone6.cfm
32 ms 32 ms 1 /root/website/excerpts/dsp_main.cfm
30 ms 30 ms 1 /root/website/site/blocks/layout/dsp_footer.cfm
27 ms 27 ms 1 /root/website/adzones/showcase_track.cfm
27 ms 27 ms 1 /root/website/queries/qry_get_categories_by_book_id.cfm
25 ms 25 ms 1 /root/website/queries/qry_get_active_obc.cfm
23 ms 23 ms 1 /root/website/queries/qry_get_book_awards_by_book_id.cfm
18 ms 18 ms 1 /root/website/site/blocks/dsp_top_book_block.cfm
16 ms 16 ms 1 /root/website/act_check_login.cfm
16 ms 16 ms 1 /root/website/actions/adstatus.cfm
16 ms 16 ms 1 /root/website/queries/qry_get_member_info.cfm
15 ms 5 ms 3 /root/website/actions/act_spider_tracker.cfm
15 ms 15 ms 1 /root/website/queries/qry_get_current_competition.cfm
14 ms 14 ms 1 /root/website/queries/qry_get_liked_by_book_id.cfm
13 ms 13 ms 1 /root/website/queries/qry_get_ezine_by_book_id.cfm
10 ms 10 ms 1 /root/website/queries/qry_get_reader_reviews_by_book_id.cfm
10 ms 10 ms 1 /root/website/site/blocks/membership_advantages.cfm
9 ms 9 ms 1 /root/website/queries/qry_get_member_account_types.cfm
8 ms 8 ms 1 /root/website/queries/qry_get_current_wordplay.cfm
8 ms 8 ms 1 /root/website/site/blocks/dsp_book_giveaway.cfm
3 ms 3 ms 1 /root/website/site/blocks/layout/dsp_header.cfm
1 ms 1 ms 1 /root/website/act_libraryIPLogin.cfm
1 ms 1 ms 1 /root/website/queries/qry_get_current_ezine.cfm
1 ms 1 ms 1 /root/website/queries/qry_get_previous_arcs_for_ad.cfm
1 ms 1 ms 1 /root/website/site/blocks/dsp_closed_btb.cfm
1 ms 1 ms 1 /root/website/site/blocks/layout/dsp_bottom_block.cfm
1 ms 1 ms 1 /root/website/site/blocks/layout/head.cfm
0 ms 0 ms 1 /root/website/Application.cfm
0 ms 0 ms 1 /root/website/actions/udfs.cfm
0 ms 0 ms 1 /root/website/banners/ad_594.cfm
0 ms 0 ms 1 /root/website/formurl2attributes.cfm
0 ms 0 ms 1 /root/website/js/fbjavascriptsdk.cfm
0 ms 0 ms 1 /root/website/queries/qry_get_free_newsletters.cfm
0 ms 0 ms 1 /root/website/site/blocks/act_book_view_tracking.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_border_booktalk.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_closed_awards.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_closed_readalikes.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_closed_reviews.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_header_newsletter.cfm
0 ms 0 ms 1 /root/website/site/blocks/dsp_wordplay.cfm
0 ms 0 ms 1 /root/website/site/blocks/email_modal.cfm
0 ms 0 ms 1 /root/website/site/blocks/layout/google_tags.cfm
0 ms 0 ms 1 /root/website/site/blocks/layout/header_announcement.cfm
0 ms 0 ms 1 /root/website/site/blocks/layout/main_menu.cfm
0 ms 0 ms 1 /root/website/site/blocks/layout/main_search.cfm
2 ms  STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
1012 ms  TOTAL EXECUTION TIME
red = over 250 ms average execution time


Exceptions

10:27:15.015 - Expression Exception - in /root/website/site/blocks/dsp_top_book_block.cfm : line 237
	    Variable BOOK_NUMBER is undefined.
	    


SQL Queries

spidercheck (Datasource=bookbrowse_com_new, Time=13ms, Records=1) in /root/website/actions/act_spider_tracker.cfm @ 10:27:14.014
SELECT	a.bot_number
        FROM	bots a
        WHERE	charindex(a.bot_name, ?) > 0
		OR a.bot_ip = ?
Query Parameter Value(s) -
Parameter #1(cf_sql_varchar) = Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Parameter #2(cf_sql_varchar) = 127.0.0.1

get_member_info (Datasource=bookbrowse_com_new, Time=15ms, Records=0) in /root/website/queries/qry_get_member_info.cfm @ 10:27:14.014
select 	a.*, 
    		b.member_account_type_name, b.member_account_type_charge, b.member_account_type_charge_frequency,  b.member_account_type_months, 
            c.member_chargetype_name, c.member_chargetype_number, a.member_classification_number, a.member_book_format
	
    from members a, member_account_types b, member_chargetype c
	
    where a.member_account_type_number = b.member_account_type_number
	and a.payment_method_id = c.member_chargetype_number
	and a.member_number = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 0

adactive (Datasource=bookbrowse_com_new, Time=15ms, Records=2) in /root/website/actions/adstatus.cfm @ 10:27:14.014
SELECT	viewby, section
    FROM	adsystem 
    WHERE	active  = 1 
    AND		start_date <= GETDATE()
    AND 	(viewby = ? OR viewby = 'all')
Query Parameter Value(s) -
Parameter #1(CF_SQL_VARCHAR) = non

get_current_ezine (Datasource=bookbrowse_com_new, Time=0ms, Records=1, Cached Query) in /root/website/queries/qry_get_current_ezine.cfm @ 10:27:14.014
select		top 1 ezine_number, ezine_dt, ezine_image, ezine_brief_description, ezine_introduction
from		ezines
where		ezine_active_flag = 1
and 		ezine_type_number = 4
and			ezine_dt < getdate()
order by 	ezine_dt DESC
get_current_wordplay (Datasource=bookbrowse_com_new, Time=7ms, Records=1) in /root/website/queries/qry_get_current_wordplay.cfm @ 10:27:14.014
SELECT		a.wordplay_number, a.wordplay_dt, a.wordplay_name, a.wordplay_intro_text, b.wordplay_puzzle_number, b.wordplay_puzzle_question
    FROM		wordplays a 
	INNER JOIN	wordplay_puzzle_mapping c on c.wordplay_number = a.wordplay_number
	INNER JOIN	wordplay_puzzles b on b.wordplay_puzzle_number = c.wordplay_puzzle_number
	WHERE		a.wordplay_number = (	select top 1 a.wordplay_number
                                from wordplays a, wordplay_puzzles b, wordplay_puzzle_mapping c
                                where a.wordplay_number = c.wordplay_number
                                and b.wordplay_puzzle_number = c.wordplay_puzzle_number
                                and a.wordplay_dt < getdate()
                                and a.wordplay_expiration_dt > dateadd(day, -1, getdate())
                                order by a.wordplay_dt asc
                                )
get_ComNo (Datasource=bookbrowse_com_new, Time=8ms, Records=0) in /root/website/queries/qry_get_current_competition.cfm @ 10:27:14.014
SELECT 	TOP 1 	x.competition_number, x.bb_briefs_flag
	from			competitions x
	
		WHERE	x.competition_dt <= getdate()
		AND		x.competition_expiration_dt > dateadd(d,-1,getdate())
get_current_competition (Datasource=bookbrowse_com_new, Time=6ms, Records=0) in /root/website/queries/qry_get_current_competition.cfm @ 10:27:14.014
SELECT 	x.competition_number, x.book_number, x.competition_teaser_title, x.competition_teaser_description, x.competition_intro_text, x.competition_expiration_dt, x.bb_briefs_flag, x.competition_full_info_flag, x.competition_type, x.competition_optin,x.competition_optin_text, 
				a.book_title as "title",
				(b.author_first_name + ' ' +  b.author_middle_initial + ' ' + b.author_last_name) as "author",
	            f.edition_publish_dt AS "hardcover_publish_dt", f.edition_jacket_image as "hardcover_jacket_image",
				g.edition_publish_dt AS "paperback_publish_dt", g.edition_jacket_image as "paperback_jacket_image"
	
		FROM 		competitions x
		INNER JOIN	books a on a.book_number = x.book_number
		INNER JOIN	book_author_mapping c on c.book_number = x.book_number
		INNER JOIN	authors b on c.author_number = b.author_number
		LEFT JOIN	editions f on a.book_number = f.book_number and f.edition_paperback_flag = 0
		LEFT JOIN	editions g on a.book_number = g.book_number and g.edition_paperback_flag = 1

		WHERE		x.competition_number = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 0

get_previous_arcs_for_ad (Datasource=bookbrowse_com_new, Time=0ms, Records=0, Cached Query) in /root/website/queries/qry_get_previous_arcs_for_ad.cfm @ 10:27:14.014
SELECT 	a.arc_number,a.arc_client_url,a.arc_active_dt, a.arc_off_ad_dt,
		b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publisher, 
		b.ezine_preview_publish_dt, b.ezine_preview_jacket_desc, b.ezine_preview_number_of_pages, b.ezine_preview_bb_comments, b.ezine_preview_isbn13,
		c.ezine_preview_category_name AS "ezine_preview_category",
		(select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) as "reviews",
		(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
				(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
				 ELSE 0
				 END)
 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating,
 			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,1))) AS numeric(12,1)))from arc_allocator where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS "decrating"

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
INNER JOIN ezine_preview_categories c ON b.ezine_preview_category_number = c.ezine_preview_category_number

WHERE arc_closed_flag = 1
AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND getdate() < arc_off_ad_dt

ORDER BY a.arc_on_ad_dt DESC
get_future_obc (Datasource=bookbrowse_com_new, Time=4ms, Records=0) in /root/website/queries/qry_get_active_obc.cfm @ 10:27:14.014
SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text, arc_on_ad_dt,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages, ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	
	WHERE 		arc_obc_flag = 1

	AND 		getdate() < arc_on_ad_dt
	
		ORDER BY  	NEWID()
get_active_obc (Datasource=bookbrowse_com_new, Time=11ms, Records=1) in /root/website/queries/qry_get_active_obc.cfm @ 10:27:14.014
SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	LEFT JOIN  	books c on c.book_number = b.ezine_preview_bb_link
	
	WHERE 		a.arc_obc_flag = 1
	AND			a.arc_active_flag = 0
	AND 		arc_closed_flag = 1
	AND 		getdate() >= arc_on_ad_dt
	AND 		getdate() < arc_off_ad_dt
	ORDER BY  	NEWID()
get_recent_obc (Datasource=bookbrowse_com_new, Time=6ms, Records=4) in /root/website/queries/qry_get_active_obc.cfm @ 10:27:14.014
SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	LEFT JOIN  	books c on c.book_number = b.ezine_preview_bb_link
	
	WHERE a.arc_number IN (select top 4 arc_number
							from		arcs
							WHERE 		arc_obc_flag = 1
							AND			arc_active_flag = 0
							AND 		arc_closed_flag = 1
							AND 		getdate() > arc_off_ad_dt
							ORDER BY	arc_on_ad_dt DESC)
	ORDER BY  	NEWID()
get_book_by_id (Datasource=bookbrowse_com_new, Time=18ms, Records=1) in /root/website/queries/qry_get_book_by_id.cfm @ 10:27:14.014
SELECT		a.book_number, a.book_title, a.book_sub_title, a.book_url, a.book_entry_dt, a.book_short_summary, a.book_excerpt, a.book_jacket_info, a.book_reading_guide, a.book_copyright_info, a.book_notes,
            	b.author_number, b.author_first_name, b.author_last_name, b.author_middle_initial,
            	f.edition_publish_dt AS "hardcover_publish_dt", f.edition_number_of_pages AS "hardcover_number_of_pages", f.edition_isbn AS "hardcover_isbn", f.edition_isbn13 "hardcover_isbn13", f.edition_jacket_image as "hardcover_jacket_image", f.edition_publisher as "hardcover_publisher",
            	g.edition_publish_dt AS "paperback_publish_dt", g.edition_number_of_pages AS "paperback_number_of_pages", g.edition_isbn AS "paperback_isbn", g.edition_isbn13 "paperback_isbn13", g.edition_jacket_image as "paperback_jacket_image", g.edition_publisher as "paperback_publisher",
            	i.author_info_interview, i.author_info_biography,i.author_info_image,
            	CASE WHEN datalength(author_middle_initial) = 1 THEN author_first_name + ' ' + author_middle_initial + ' ' + author_last_name
            		 ELSE author_first_name + ' ' + author_last_name
            		 END "author_name",
            	CASE WHEN 
					(select count(*) from editions where book_number = 4364) = 1
					AND
					(select count(*) from editions where book_number = 4364 and edition_paperback_flag = 1) = 1
				THEN 1
				ELSE 0
				END AS "po_flag",
				(select count(*) from book_author_mapping m where m.author_number = b.author_number)
				+
				(select count(*) from ezine_previews where ezine_preview_bb_author_link = b.author_number and ezine_preview_bb_link =0)
				 as 'author_bookcount',
            	(SELECT CAST(AVG(CAST(rating AS decimal(12,0))) AS decimal(12,1))
				FROM (
					SELECT reader_review_rating AS rating
					FROM reader_reviews
					WHERE book_number = a.book_number
					AND reader_review_rating > 0
					
					UNION ALL
					
					SELECT reading_list_book_rating AS rating
					FROM reading_lists
					WHERE book_number = CAST(a.book_number AS VARCHAR)
					AND reading_list_book_rating > 0
				) combined_ratings
			) "savrating",
			(SELECT COUNT(rating)
				FROM (
					SELECT reader_review_rating AS rating
					FROM reader_reviews
					WHERE book_number = a.book_number
					AND reader_review_rating > 0
					
					UNION ALL
					
					SELECT reading_list_book_rating AS rating
					FROM reading_lists
					WHERE book_number = CAST(a.book_number AS VARCHAR)
					AND reading_list_book_rating > 0
				) combined_ratings
			) as "savrating_count",
            	(select top 1 media_review_rating from media_reviews where book_number = a.book_number and media_review_type_number = 9) as "bbrating",
            	(select cast(AVG(CAST(media_review_rating AS numeric(12,2)))AS decimal(12,1)) from media_reviews where book_number = a.book_number and media_review_type_number <> 7 and media_review_rating > 0) "scritrating",
				(SELECT COUNT(media_review_rating) FROM media_reviews WHERE book_number = a.book_number AND media_review_type_number <> 7 AND media_review_rating > 0) as "scritrating_count",
            	(select top 1 gg.ezine_number from ezine_edition_mapping aa, editions bb, books cc, ezines gg            	
            	where aa.edition_number = bb.edition_number and bb.book_number = cc.book_number and aa.ezine_number = gg.ezine_number 
            	and cc.book_number = a.book_number and gg.ezine_bbsays_flag = 1 and gg.ezine_active_flag = 1) as "ezine_number",
				cgm.category_number,
				cgya.category_number AS "ya_flag"
				
,(select top 1 publisher_holding_company from publishers where (publisher_imprint like f.edition_publisher OR publisher_imprint like g.edition_publisher) AND publisher_holding_company LIKE 'Harper%') AS "publisher_holding_company"		
        
    FROM		books a 
    INNER JOIN	book_author_mapping c ON c.book_number = a.book_number
    INNER JOIN	authors b ON b.author_number = c.author_number  
    INNER JOIN	author_info i ON i.author_number = b.author_number
    
    LEFT JOIN	editions f ON f.book_number = a.book_number AND f.edition_paperback_flag = 0
    LEFT JOIN	editions g ON g.book_number = a.book_number AND g.edition_paperback_flag = 1
    LEFT JOIN	category_book_mapping cgm on cgm.book_number = a.book_number AND cgm.category_number = 48
    LEFT JOIN	category_book_mapping cgya on cgya.book_number = a.book_number AND cgya.category_number = 40
          
    WHERE 		a.book_number = ?
         
    ORDER BY	c.book_author_mapping_number
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_media_reviews_by_book_id (Datasource=bookbrowse_com_new, Time=271ms, Records=5) in /root/website/queries/qry_get_book_by_id.cfm @ 10:27:14.014
SELECT		a.media_review_number, 
				a.book_number, 
				a.media_review_type_number, 
				a.media_review_title, 
				a.media_review_rating, 
				a.media_review, 
				a.media_review_old,
	
				CASE WHEN a.media_review_type_number = 9 THEN 	(select top 1 (case when dbo.WordCount(c.ezine_review_2) > 0 then dbo.WordCount(c.ezine_review_2) + dbo.WordCount(c.ezine_extras) 
                                                                                    else dbo.WordCount(c.ezine_review) 
                                                                                    end)
                                                                from ezine_edition_mapping c
                                                                INNER JOIN editions d ON (d.edition_number = c.edition_number)
                                                                INNER JOIN ezines e ON e.ezine_number = c.ezine_number
                                                                WHERE d.book_number = ?
                                                                
                                                                ORDER BY e.ezine_number ASC)
	 			ELSE 0 
	 			END  "wordc",
				
				CASE WHEN a.media_review_type_number = 9 THEN 	(select top 1 reviewer_number
		 														 from ezine_edition_mapping c
		 														 INNER JOIN editions d ON (d.edition_number = c.edition_number)
																 INNER JOIN ezines e ON e.ezine_number = c.ezine_number
		 														 WHERE d.book_number = ?
		 														 AND e.ezine_bbsays_flag = 1
																 ORDER BY d.edition_publish_dt DESC)
	 			ELSE 1
				END "reviewer_number",
				
				CASE WHEN a.media_review_type_number = 9 THEN 	(select top 1 reviewer_first_name + ' ' + reviewer_last_name AS "reviewer_name"
		 														 from ezine_edition_mapping c
		 														 INNER JOIN editions d ON (d.edition_number = c.edition_number)
																 INNER JOIN ezines e ON e.ezine_number = c.ezine_number
																 INNER JOIN reviewers r on r.reviewer_number = c.reviewer_number
		 														 WHERE d.book_number = ?
		 														 AND e.ezine_bbsays_flag = 1
																 ORDER BY d.edition_publish_dt DESC)
	 			END "reviewer_name"
	
	FROM		media_reviews a, media_review_types b
	
	WHERE		a.book_number IN (select distinct c.book_number from categories a, category_book_mapping b, book_author_mapping c where a.category_number = b.category_number and a.category_active_flag = 1 and b.book_number = c.book_number)
	AND			a.book_number = ?
	AND			a.media_review_type_number = b.media_review_type_number
	
	ORDER BY	b.media_review_type_sort_order ASC, media_review_rating DESC, media_review_title ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076
Parameter #2(CF_SQL_INTEGER) = 4076
Parameter #3(CF_SQL_INTEGER) = 4076
Parameter #4(CF_SQL_INTEGER) = 4076

get_reader_reviews_by_book_id (Datasource=bookbrowse_com_new, Time=8ms, Records=1) in /root/website/queries/qry_get_reader_reviews_by_book_id.cfm @ 10:27:14.014
select 		a.reader_review_number, a.book_number, a.reader_review_approved_flag, a.reader_review_dt,
				COALESCE(NULLIF(LTRIM(RTRIM(m.discourse_username)), ''), NULLIF(LTRIM(RTRIM(a.reader_review_reviewer_name)), '')) AS reader_review_reviewer_name,
				a.reader_review_reviewer_email_address, a.reader_review_reviewer_from_locale, a.reader_review_recommended, a.reader_review_rating, a.reader_review_title, a.reader_review_description, ISNULL(a.like_count, 0) AS like_count,
    			b.book_title,
    			ISNULL(e.edit_count, 0) AS edit_count,
    			e.last_edit_dt,
    			a.member_number AS review_member_number
    from 		reader_reviews a
    LEFT OUTER JOIN (
    	SELECT reader_review_number, COUNT(*) AS edit_count, MAX(edited_dt) AS last_edit_dt
    	FROM   reader_review_edits
    	GROUP BY reader_review_number
    ) e ON e.reader_review_number = a.reader_review_number
    LEFT OUTER JOIN members m ON m.member_number = a.member_number,
    			books b
    where 		a.book_number IN (select distinct c.book_number from categories a, category_book_mapping b, book_author_mapping c where a.category_number = b.category_number and a.category_active_flag = 1 and b.book_number = c.book_number)
    and 		a.book_number = ?
    and 		a.reader_review_approved_flag = 1
    and 		a.book_number = b.book_number
    

    order by a.reader_review_dt DESC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_book_awards_by_book_id (Datasource=bookbrowse_com_new, Time=11ms, Records=0) in /root/website/queries/qry_get_book_awards_by_book_id.cfm @ 10:27:14.014
select 		c.book_awards_category_number, c.book_awards_category_name, c.book_awards_category_sort_order,
				m.book_awards_mapping_number, m.book_award_dt,
                a.book_award_number, a.book_award_image, a.book_award_name
                
                
	from 		book_awards_mapping m
	inner join 	book_awards_category c on c.book_awards_category_number = m.book_awards_category_number
    inner join	book_awards a on a.book_award_number = c.book_award_number
    
	where 		m.book_number = ?
    
    order by	c.book_awards_category_sort_order ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_bb_runner_ups (Datasource=bookbrowse_com_new, Time=10ms, Records=0) in /root/website/queries/qry_get_book_awards_by_book_id.cfm @ 10:27:14.014
select	book_number
    
    from	category_book_mapping a, categories b, top_categories t
    
    where	t.top_category_number = b.top_category_number
    and		b.category_number = a.category_number
    and		t.top_category_number = 9
    and		a.book_number = ?
    and		b.category_visible_flag = 1
	and		a.book_number not in (	select book_number 
    									from 		book_awards_mapping m
													inner join 	book_awards_category c on c.book_awards_category_number = m.book_awards_category_number
    												inner join	book_awards a on a.book_award_number = c.book_award_number
                                    	where m.book_number = ? 
                                    	and a.book_award_number = 7)
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076
Parameter #2(CF_SQL_INTEGER) = 4076

get_liked_by_book_id (Datasource=bookbrowse_com_new, Time=13ms, Records=5) in /root/website/queries/qry_get_liked_by_book_id.cfm @ 10:27:14.014
SELECT 		b.book_title, b.book_number,
    			c.book_title "referenced_book_title", c.book_number AS "liked_book_number", c.book_short_summary as "liked_short_summary",
            	e.*,
                CASE WHEN datalength(e.author_middle_initial) > 0 
                	 THEN e.author_first_name + ' ' + e.author_middle_initial + '. ' + e.author_last_name
					 ELSE e.author_first_name + ' ' + e.author_last_name
					 END AS "author_name",
				(select top 1 edition_publish_dt from editions where editions.book_number = c.book_number order by edition_publish_dt DESC) as 'sortdate',
				(select count(*) from book_author_mapping m where m.author_number = d.author_number)
				+
				(select count(*) from ezine_previews where ezine_preview_bb_author_link = d.author_number and ezine_preview_bb_link =0)
				 as 'liked_author_bookcount'
                
	FROM 		liked a
	INNER JOIN	books b ON b.book_number = a.book_number
	INNER JOIN	books c ON c.book_number = a.liked_book_number
	INNER JOIN	book_author_mapping d ON c.book_number = d.book_number
	INNER JOIN	authors e ON d.author_number = e.author_number
    
    WHERE 		a.book_number = ?
    
	ORDER BY 	sortdate desc, c.book_title
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_categories_by_book_id (Datasource=bookbrowse_com_new, Time=26ms, Records=2) in /root/website/queries/qry_get_categories_by_book_id.cfm @ 10:27:14.014
select 		distinct a.category_number, a.top_category_number, a.category_name, a.category_description, a.category_meta_keywords, a.category_active_flag, a.category_visible_flag, a.category_member_only_flag, a.category_qry_template, a.category_sort_order, a.category_tag_size,
    			b.*
	
    from 		categories a
	left join	top_categories b on a.top_category_number = b.top_category_number
	left join	category_book_mapping c on c.category_number = a.category_number
	
    where 		a.category_active_flag = 1
    and 		a.category_visible_flag = 1
	and 		c.book_number = ?
	

    order by 	b.top_category_sort_order, b.top_category_name, a.category_sort_order, a.category_name
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

bb_review (Datasource=, Time=0ms, Records=1) in /root/website/excerpts/index.cfm @ 10:27:14.014
SELECT media_review, reviewer_number from get_media_reviews_by_book_id where media_review_type_number = 9
get_arc_idfk (Datasource=bookbrowse_com_new, Time=15ms, Records=0) in /root/website/queries/qry_get_discussion_by_id.cfm @ 10:27:14.014
SELECT 		a.arc_forumidfk,a.discourse_flag
    FROM 		arcs a
    INNER JOIN 	ezine_previews e on e.ezine_preview_number = a.ezine_preview_number
    
	
        WHERE 		e.ezine_preview_bb_link = ? 
    AND DATALENGTH(a.arc_forumidfk) > 0 AND arc_obc_flag=1
Query Parameter Value(s) -
Parameter #1(cf_sql_integer) = 4076

get_arc_idfk_legacy (Datasource=bookbrowse_com_new, Time=26ms, Records=0) in /root/website/queries/qry_get_discussion_by_id.cfm @ 10:27:14.014
SELECT 		a.arc_forumidfk,a.discourse_flag
    FROM 		arcs a
    INNER JOIN 	ezine_previews e on e.ezine_preview_number = a.ezine_preview_number
    
	
        WHERE 		e.ezine_preview_bb_link = ? 
    AND DATALENGTH(a.arc_forumidfk) > 0 AND arc_obc_flag=1 AND a.discourse_flag = 0
Query Parameter Value(s) -
Parameter #1(cf_sql_integer) = 4076

obc_discussions (Datasource=booktalk_new, Time=153ms, Records=0) in /root/website/queries/qry_get_discussion_by_id.cfm @ 10:27:15.015
SELECT 		t.name,
                m.title, m.body,
                u.username, t.id,
				(SELECT COUNT(*) from booktalk_messages where threadidfk = t.id) AS	"responses"
                
    FROM 		booktalk_forums f
    INNER JOIN	booktalk_threads t on t.forumidfk = f.id
    INNER JOIN	booktalk_messages m on m.posted = t.lastpostcreated
    INNER JOIN	booktalk_users u on u.id = m.useridfk
    
    WHERE 	f.id = ?
    AND 	f.active = 1
	AND		t.active = 1
    
    ORDER BY t.name, t.messages DESC
Query Parameter Value(s) -
Parameter #1(cf_sql_varchar) =

searchResults (Datasource=bookbrowse_com_new, Time=29ms, Records=0) in /root/website/queries/qry_get_discussion_by_id.cfm @ 10:27:15.015
SELECT book_number, post_id, topic_id, blurb, username, topic_title
					FROM DiscourseSearchResults
					
        WHERE 		book_number = ? 
                    AND topic_id IS NOT NULL
Query Parameter Value(s) -
Parameter #1(cf_sql_varchar) = 4076

get_ezine_type (Datasource=bookbrowse_com_new, Time=3ms, Records=1) in /root/website/queries/qry_get_ezine_by_book_id.cfm @ 10:27:15.015
SELECT a.ezine_type_number
	FROM ezines a
	WHERE a.ezine_number = 1
get_ezine_by_book_id (Datasource=bookbrowse_com_new, Time=10ms, Records=1) in /root/website/queries/qry_get_ezine_by_book_id.cfm @ 10:27:15.015
SELECT TOP 1  
                a.ezine_short_title, a. ezine_boxed_content_title, a.ezine_boxed_content, a.ezine_review, a.ezine_review_2,
                b.edition_paperback_flag, b.edition_publish_dt, b.edition_isbn,
                c.book_title, c.book_sub_title, c.book_reading_guide, c.book_excerpt, c.book_number,
                e.author_first_name, e.author_middle_initial, e.author_last_name, e.author_number, 
                f.author_info_biography, 
                g.ezine_number, g.ezine_dt, g.ezine_bbsays_flag,
				i.article_category_number, i.article_category_name
		
	FROM    	ezine_edition_mapping AS a 
		
	INNER JOIN 	editions AS b ON (a.edition_number = b.edition_number)
	INNER JOIN 	books AS c ON (b.book_number = c.book_number )
	INNER JOIN 	book_author_mapping AS d ON (c.book_number = d.book_number )
	INNER JOIN 	authors AS e ON (d.author_number = e.author_number )
	INNER JOIN 	author_info AS f ON (e.author_number = f.author_number)
	INNER JOIN 	ezines AS g ON (a.ezine_number = g.ezine_number)
	LEFT JOIN	article_ezine_edition_mapping h ON h.ezine_edition_mapping_number = a.ezine_edition_mapping_number
	LEFT JOIN	article_categories i ON i.article_category_number = h.article_category_number

	WHERE		c.book_number = ?
	AND			g.ezine_bbsays_flag = 1
	AND			g.ezine_active_flag = 1
	
	
	ORDER BY 		g.ezine_dt DESC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

check_permalink (Datasource=bookbrowse_com_new, Time=5ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 	count(*) as "count"
    FROM 	books
    WHERE 	book_number = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 0

check_editors_choice (Datasource=bookbrowse_com_new, Time=7ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 	count(*) as "count"
    FROM 	books
    WHERE 	book_number = ?
    AND		book_number IN (SELECT		top 4 a.book_number
                            FROM		editors_choice a 
                            WHERE		editors_choice_dt < getdate()
                            ORDER BY	editors_choice_dt DESC)
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

check_free_ezine (Datasource=bookbrowse_com_new, Time=11ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 		count(*) as "count"
    FROM    	ezine_edition_mapping AS a
    INNER JOIN 	ezines b ON b.ezine_number = a.ezine_number
    INNER JOIN	editions c ON c.edition_number = a.edition_number
    WHERE 		c.book_number = ?
	AND			ezine_edition_free_review_flag = 1
	AND			dateadd(ww,4,b.ezine_dt) > getdate()
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

check_cat_73 (Datasource=bookbrowse_com_new, Time=1ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 		count(*) as "count"
    FROM    	books AS b
    INNER JOIN 	category_book_mapping AS c ON c.book_number = b.book_number
    WHERE 		b.book_number = ?
	AND			c.category_number = 73
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_ezine_status (Datasource=bookbrowse_com_new, Time=1ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 	top 1 g.ezine_active_flag, ezine_dt, book_title
FROM		ezine_edition_mapping AS a 
INNER JOIN	editions AS b ON (a.edition_number = b.edition_number)
INNER JOIN	books AS c ON (b.book_number = c.book_number)
INNER JOIN	ezines AS g ON (a.ezine_number = g.ezine_number)
WHERE		c.book_number = ?
ORDER BY	g.ezine_dt DESC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

check_old_ezine (Datasource=bookbrowse_com_new, Time=1ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 		count(*) as "count"
    FROM    	ezine_edition_mapping AS a
    INNER JOIN 	ezines b ON b.ezine_number = a.ezine_number
    INNER JOIN	editions c ON c.edition_number = a.edition_number
    WHERE 		c.book_number = ?
	AND			datediff(mm,b.ezine_dt,getdate()) > 12
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_ezine_status (Datasource=bookbrowse_com_new, Time=1ms, Records=1) in /root/website/queries/qry_get_free_flag_by_book_id.cfm @ 10:27:15.015
SELECT 	top 1 g.ezine_active_flag, ezine_dt, book_title
FROM		ezine_edition_mapping AS a 
INNER JOIN	editions AS b ON (a.edition_number = b.edition_number)
INNER JOIN	books AS c ON (b.book_number = c.book_number)
INNER JOIN	ezines AS g ON (a.ezine_number = g.ezine_number)
WHERE		c.book_number = ?
ORDER BY	g.ezine_dt DESC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_coauthor (Datasource=bookbrowse_com_new, Time=10ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 		book_number, 
            			CASE	WHEN datalength(d.author_middle_initial) > 1 
				                THEN d.author_first_name + ' ' + d.author_middle_initial + ' ' + d.author_last_name
				                ELSE d.author_first_name + ' ' + d.author_last_name
                        END "author",
                        d.author_number
            from		book_author_mapping e
            inner join	authors d ON e.author_number = d.author_number
            where		e.book_number = ?
			order by	book_author_mapping_number ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_coauthor (Datasource=bookbrowse_com_new, Time=11ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 		book_number, 
            			CASE	WHEN datalength(d.author_middle_initial) > 1 
				                THEN d.author_first_name + ' ' + d.author_middle_initial + ' ' + d.author_last_name
				                ELSE d.author_first_name + ' ' + d.author_last_name
                        END "author",
                        d.author_number
            from		book_author_mapping e
            inner join	authors d ON e.author_number = d.author_number
            where		e.book_number = ?
			order by	book_author_mapping_number ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_coauthor (Datasource=bookbrowse_com_new, Time=4ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 		book_number, 
            			CASE	WHEN datalength(d.author_middle_initial) > 1 
				                THEN d.author_first_name + ' ' + d.author_middle_initial + ' ' + d.author_last_name
				                ELSE d.author_first_name + ' ' + d.author_last_name
                        END "author",
                        d.author_number
            from		book_author_mapping e
            inner join	authors d ON e.author_number = d.author_number
            where		e.book_number = ?
			order by	book_author_mapping_number ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_coauthor (Datasource=bookbrowse_com_new, Time=4ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 		book_number, 
            			CASE	WHEN datalength(d.author_middle_initial) > 1 
				                THEN d.author_first_name + ' ' + d.author_middle_initial + ' ' + d.author_last_name
				                ELSE d.author_first_name + ' ' + d.author_last_name
                        END "author",
                        d.author_number
            from		book_author_mapping e
            inner join	authors d ON e.author_number = d.author_number
            where		e.book_number = ?
			order by	book_author_mapping_number ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_book_image (Datasource=bookbrowse_com_new, Time=5ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 	f.edition_publish_dt "hardcover_publish_dt", f.edition_jacket_image "hardcover_jacket_image", 
            g.edition_publish_dt "paperback_publish_dt", g.edition_jacket_image "paperback_jacket_image"
    
    from   	books a
	left join editions f on a.book_number = f.book_number and f.edition_paperback_flag = 0
	left join editions g on a.book_number = g.book_number and g.edition_paperback_flag = 1
                    
    where 	a.book_number = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_book_image (Datasource=bookbrowse_com_new, Time=3ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 	f.edition_publish_dt "hardcover_publish_dt", f.edition_jacket_image "hardcover_jacket_image", 
            g.edition_publish_dt "paperback_publish_dt", g.edition_jacket_image "paperback_jacket_image"
    
    from   	books a
	left join editions f on a.book_number = f.book_number and f.edition_paperback_flag = 0
	left join editions g on a.book_number = g.book_number and g.edition_paperback_flag = 1
                    
    where 	a.book_number = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_coauthor (Datasource=bookbrowse_com_new, Time=2ms, Records=1) in /root/website/actions/udfs.cfm @ 10:27:15.015
select 		book_number, 
            			CASE	WHEN datalength(d.author_middle_initial) > 1 
				                THEN d.author_first_name + ' ' + d.author_middle_initial + ' ' + d.author_last_name
				                ELSE d.author_first_name + ' ' + d.author_last_name
                        END "author",
                        d.author_number
            from		book_author_mapping e
            inner join	authors d ON e.author_number = d.author_number
            where		e.book_number = ?
			order by	book_author_mapping_number ASC
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 4076

get_member_account_types (Datasource=bookbrowse_com_new, Time=8ms, Records=2) in /root/website/queries/qry_get_member_account_types.cfm @ 10:27:15.015
select member_account_type_number, member_account_type_name, member_account_type_charge, member_account_type_charge_frequency, member_account_type_postscript, member_account_type_months, member_account_type_stripe_lookup_key
from member_account_types
where member_account_type_number = (select top 1 member_account_type_number
									from member_account_types
									where member_account_type_months = 12
									and member_account_type_public = 1
									order by member_account_type_charge ASC)
									
or member_account_type_number =		(select top 1 member_account_type_number
									from member_account_types
									where member_account_type_months = 3
									and member_account_type_public = 1
									order by member_account_type_charge ASC)
									
order by member_account_type_sort_order ASC
get_arcs_for_ad (Datasource=bookbrowse_com_new, Time=10ms, Records=0) in /root/website/queries/qry_get_arcs_for_ad.cfm @ 10:27:15.015
SELECT 	top 10 a.arc_number,arc_promo_text,
		b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publish_dt, 
		(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
				(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
				 ELSE 0
				 END)
 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

WHERE arc_closed_flag = 1
AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND (select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) > 1
and getdate() <= dateadd(day,1,a.arc_off_ad_dt)

ORDER BY NEWID()
get_arcs_for_ad (Datasource=bookbrowse_com_new, Time=62ms, Records=3) in /root/website/queries/qry_get_arcs_for_ad.cfm @ 10:27:15.015
SELECT 	top 3 a.arc_number,arc_promo_text,
			b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publish_dt, 
			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
					(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
					 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
					 ELSE 0
					 END)
				from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

	FROM arcs a
	INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

	WHERE arc_closed_flag = 1
	AND arc_obc_flag = 0
	AND getdate() >= arc_on_ad_dt
	AND (select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) > 1

	ORDER BY a.arc_off_ad_dt DESC
get_ads (Datasource=bookbrowse_com_new, Time=21ms, Records=0) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT		a.adid,	adweight
	FROM		adsystem a
	INNER JOIN 	ad_category_mapping b ON b.adid = a.adid
	WHERE		a.section = ?
	AND			a.active  = 1
	AND 		a.start_date <= GETDATE()
	
	AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
            

	AND     (b.category_number IN (	SELECT	category_number
									FROM	category_book_mapping
									WHERE	book_number = ?)
      		OR 	b.category_number = ?)
Query Parameter Value(s) -
Parameter #1(CF_SQL_VARCHAR) = adzone6
Parameter #2(CF_SQL_VARCHAR) = 0
Parameter #3(CF_SQL_VARCHAR) = 0

get_ads (Datasource=bookbrowse_com_new, Time=12ms, Records=1) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT	a.adid,	adweight
        FROM	adsystem a
        WHERE	a.section = ? 
        AND 	a.active  = 1 
        AND		a.start_date <= GETDATE()	
        
        AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
        AND (select count(*) from ad_category_mapping where datalength(category_number) >= 1 and adid = a.adid) = 0
Query Parameter Value(s) -
Parameter #1(CF_SQL_VARCHAR) = adzone6

get_type (Datasource=bookbrowse_com_new, Time=5ms, Records=1) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT	a.start_date, a.adid, a.end_date, a.camp_views, a.image_name, a.alt_text, a.views, a.code, a.adsize
        FROM	adsystem a
        WHERE	a.adid = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 1112

get_quotes (Datasource=bookbrowse_com_new, Time=8ms, Records=1) in /root/website/site/blocks/dsp_book_giveaway.cfm @ 10:27:15.015
select top 1 ezine_number, ezine_quote, ezine_quote_title
	    from ezines
	    where len(ezine_quote_title) > 1
	    order by newid()
get_free_newsletters (Datasource=bookbrowse_com_new, Time=0ms, Records=4, Cached Query) in /root/website/queries/qry_get_free_newsletters.cfm @ 10:27:15.015
SELECT 	*
    FROM 	free_newsletters
get_ads (Datasource=bookbrowse_com_new, Time=5ms, Records=0) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT		a.adid,	adweight
	FROM		adsystem a
	INNER JOIN 	ad_category_mapping b ON b.adid = a.adid
	WHERE		a.section = ?
	AND			a.active  = 1
	AND 		a.start_date <= GETDATE()
		 	AND a.adid NOT IN (?) 
	AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
            

	AND     (b.category_number IN (	SELECT	category_number
									FROM	category_book_mapping
									WHERE	book_number = ?)
      		OR 	b.category_number = ?)
Query Parameter Value(s) -
Parameter #1(CF_SQL_VARCHAR) = showcase_track
Parameter #2(CF_SQL_INTEGER) = 1112
Parameter #3(CF_SQL_VARCHAR) = 0
Parameter #4(CF_SQL_VARCHAR) = 0

get_ads (Datasource=bookbrowse_com_new, Time=6ms, Records=1) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT	a.adid,	adweight
        FROM	adsystem a
        WHERE	a.section = ? 
        AND 	a.active  = 1 
        AND		a.start_date <= GETDATE()	
        		AND a.adid NOT IN (?) 
        AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
        AND (select count(*) from ad_category_mapping where datalength(category_number) >= 1 and adid = a.adid) = 0
Query Parameter Value(s) -
Parameter #1(CF_SQL_VARCHAR) = showcase_track
Parameter #2(CF_SQL_INTEGER) = 1112

get_type (Datasource=bookbrowse_com_new, Time=8ms, Records=1) in /root/website/adsystem/adsystem_mod.cfm @ 10:27:15.015
SELECT	a.start_date, a.adid, a.end_date, a.camp_views, a.image_name, a.alt_text, a.views, a.code, a.adsize
        FROM	adsystem a
        WHERE	a.adid = ?
Query Parameter Value(s) -
Parameter #1(CF_SQL_INTEGER) = 594


Scope Variables

CGI Variables:
AUTH_PASSWORD=
AUTH_TYPE=
AUTH_USER=
CERT_COOKIE=
CERT_FLAGS=
CERT_ISSUER=
CERT_KEYSIZE=
CERT_SECRETKEYSIZE=
CERT_SERIALNUMBER=
CERT_SERVER_ISSUER=
CERT_SERVER_SUBJECT=
CERT_SUBJECT=
CF_TEMPLATE_PATH=/root/website/excerpts/index.cfm
CONTENT_LENGTH=
CONTENT_TYPE=
CONTEXT_PATH=
GATEWAY_INTERFACE=
HTTPS=
HTTPS_KEYSIZE=
HTTPS_SECRETKEYSIZE=
HTTPS_SERVER_ISSUER=
HTTPS_SERVER_SUBJECT=
HTTP_ACCEPT=*/*
HTTP_ACCEPT_ENCODING=gzip, br, zstd, deflate
HTTP_ACCEPT_LANGUAGE=
HTTP_CONNECTION=upgrade
HTTP_COOKIE=CFID=4095023; CFTOKEN=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687; CFGLOBALS=urltoken%3DCFID%23%3D4095023%26CFTOKEN%23%3D336fb859ef9e89%2D1B39B532%2D097A%2DE061%2D55634B5B0F79A687%23lastvisit%3D%7Bts%20%272026%2D06%2D01%2010%3A27%3A14%27%7D%23hitcount%3D102%23timecreated%3D%7Bts%20%272026%2D06%2D01%2010%3A27%3A00%27%7D%23cftoken%3D336fb859ef9e89%2D1B39B532%2D097A%2DE061%2D55634B5B0F79A687%23cfid%3D4095023%23; CFCLIENT_BOOKBROWSE=order%3Dp%23member%5Fnumber%3D0%23member%5Factive%5Fflag%3D0%23member%5Flogged%5Fin%5Fflag%3D0%23library%5Fuser%5Fflag%3D0%23view%3Dbooks%23; FREEACCESSCOUNT=0
HTTP_HOST=dev.bookbrowse.com
HTTP_REFERER=
HTTP_URL=
HTTP_USER_AGENT=Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
LOCAL_ADDR=127.0.0.1
PATH_INFO=/book_number/4076/page_number/2/the-catalyst
PATH_TRANSLATED=/root/website/excerpts/index.cfm
QUERY_STRING=
REMOTE_ADDR=127.0.0.1
REMOTE_HOST=127.0.0.1
REMOTE_USER=
REQUEST_METHOD=GET
SCRIPT_NAME=/excerpts/index.cfm
SERVER_NAME=dev.bookbrowse.com
SERVER_PORT=8500
SERVER_PORT_SECURE=0
SERVER_PROTOCOL=HTTP/1.1
SERVER_SOFTWARE=
WEB_SERVER_API=
Client Variables:
cfid=4095023
cftoken=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
hitcount=108
lastvisit={ts '2026-06-01 10:27:14'}
library_user_flag=0
member_active_flag=0
member_logged_in_flag=0
member_number=0
order=p
timecreated={ts '2026-06-01 10:27:00'}
urltoken=CFID=4095023&CFTOKEN=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
view=books
Cookie Variables:
CFCLIENT_BOOKBROWSE=order=p#member_number=0#member_active_flag=0#member_logged_in_flag=0#library_user_flag=0#view=books#
CFGLOBALS=urltoken=CFID#=4095023&CFTOKEN#=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687#lastvisit={ts '2026-06-01 10:27:14'}#hitcount=102#timecreated={ts '2026-06-01 10:27:00'}#cftoken=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687#cfid=4095023#
CFID=4095023
CFTOKEN=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
FREEACCESSCOUNT=0
Session Variables:
cfid=4095023
cftoken=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
sessionid=BOOKBROWSE_4095023_336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
urltoken=CFID=4095023&CFTOKEN=336fb859ef9e89-1B39B532-097A-E061-55634B5B0F79A687
URL Parameters:
book_number=4076
page_number=2
the-catalyst=
Debug Rendering Time: 23 ms