Why do we say "Sticks and stones may break my bones, but words will never harm me"?

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and 		ezine_type_number = 4
and			ezine_dt < getdate()
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SELECT 	x.competition_number, x.book_number, x.competition_teaser_title, x.competition_teaser_description, x.competition_intro_text, x.competition_expiration_dt, x.bb_briefs_flag, x.competition_full_info_flag, x.competition_type, x.competition_optin,x.competition_optin_text, 
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FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
INNER JOIN ezine_preview_categories c ON b.ezine_preview_category_number = c.ezine_preview_category_number

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AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND getdate() < arc_off_ad_dt

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SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text, arc_on_ad_dt,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages, ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link
	
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	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
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	FROM 		arcs a
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FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

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					 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
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