Why do we say "You Scratch My Back and I'll Scratch Yours"?

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SELECT	viewby, section
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select		top 1 ezine_number, ezine_dt, ezine_image, ezine_brief_description, ezine_introduction
from		ezines
where		ezine_active_flag = 1
and 		ezine_type_number = 4
and			ezine_dt < getdate()
order by 	ezine_dt DESC

SELECT		a.wordplay_number, a.wordplay_dt, a.wordplay_name, a.wordplay_intro_text, b.wordplay_puzzle_number, b.wordplay_puzzle_question
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SELECT 	TOP 1 	x.competition_number, x.bb_briefs_flag
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SELECT 	x.competition_number, x.book_number, x.competition_teaser_title, x.competition_teaser_description, x.competition_intro_text, x.competition_expiration_dt, x.bb_briefs_flag, x.competition_full_info_flag, x.competition_type, x.competition_optin,x.competition_optin_text, 
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SELECT 	a.arc_number,a.arc_client_url,a.arc_active_dt, a.arc_off_ad_dt,
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		b.ezine_preview_publish_dt, b.ezine_preview_jacket_desc, b.ezine_preview_number_of_pages, b.ezine_preview_bb_comments, b.ezine_preview_isbn13,
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				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
				 ELSE 0
				 END)
 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating,
 			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,1))) AS numeric(12,1)))from arc_allocator where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS "decrating"

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
INNER JOIN ezine_preview_categories c ON b.ezine_preview_category_number = c.ezine_preview_category_number

WHERE arc_closed_flag = 1
AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND getdate() < arc_off_ad_dt

ORDER BY a.arc_on_ad_dt DESC

SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text, arc_on_ad_dt,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages, ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	
	WHERE 		arc_obc_flag = 1

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SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
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SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
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	LEFT JOIN  	books c on c.book_number = b.ezine_preview_bb_link
	
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	ORDER BY  	NEWID()

SELECT 		wordplay_puzzle_number, wordplay_puzzle_answer, wordplay_puzzle_meaning, wordplay_puzzle_background
    
    FROM 		wordplay_puzzles
    
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SELECT 	top 10 a.arc_number,arc_promo_text,
		b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publish_dt, 
		(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
				(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
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 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

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AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
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and getdate() <= dateadd(day,1,a.arc_off_ad_dt)

ORDER BY NEWID()

SELECT 	top 3 a.arc_number,arc_promo_text,
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			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
					(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
					 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
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					 END)
				from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

	FROM arcs a
	INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

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	AND arc_obc_flag = 0
	AND getdate() >= arc_on_ad_dt
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select top 1 ezine_number, ezine_quote, ezine_quote_title
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