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How Pop Culture Turned a Generation of Women Against Themselves
by Sophie GilbertThis article relates to Girl on Girl
If you think about internet influencers, you might first consider your favorite cookbook blogger, Instagram fashion icon, or YouTube content creator. But, as Sophie Gilbert notes in a chapter on the rise of reality television in her book Girl on Girl, the very first person who might stake a claim to that title is a woman who, back in 1996, decided to switch on her webcam and start streaming—and, with rare exceptions, didn't turn it off for the next seven years.
Jennifer Ringley was a 19-year-old student at Dickinson College in Pennsylvania when she started the project, known as Jennicam. Hers was not the first live webcam—she was preceded by a coffee pot cam (started in 1993 and retired 10 years later) and a FishCam (started in 1994 and still active). But Jennicam was novel inasmuch as it gave viewers around the world real-time (more or less) glimpses into a nearly anonymous individual's seemingly mundane life—what became known at the time as "lifecasting."
Remember that this was the mid-1990s, back when dial-up connections were the norm and upload speeds were laughably slow by 2025 standards. So Jennicam was not truly a livestream the way we think about it today—at first, Jennicam uploaded a static black-and-white photo every 3 minutes. Since she was a college student, the camera often simply got shots of her empty dorm room; other times, she was studying or brushing her teeth or folding laundry. She continued the project even after she graduated from college and moved to Washington, DC, where her apartment had several cameras in different rooms.
Human nature being what it is, at least some of what drew people—upwards of three to four million hits per day at its peak—to Jennicam was the prospect of seeing its titular subject naked or having sex. And that did happen, on occasion, since Jenni seemed unconcerned about sharing every aspect of her life with her viewers, even performing stop-motion stripteases in the webcam's early days. But, in a move that seemed to portend so many subsequent backlashes against reality TV stars, Jenni experienced a sudden fall from grace when, in 2000, she had sex, in front of the camera, with another woman's fiancé.
As technology improved, so did Jennifer's streaming capability, as well as her ability to control access to her site; she began charging people for premium access. Her fame grew, too; she appeared on Late Night with David Letterman and went on tours abroad to meet other lifecasting pioneers. Ultimately, however, Jennifer chose to step away from the camera and now lives a relatively anonymous life in California, with no online presence to speak of.
Jennicam, however rudimentary, sparked the beginning of conversations that still persist around the blurring of lines between public and private and about what it means to perform one's life for entertainment. Seeing an utterly ordinary woman become a media spectacle also laid the groundwork for reality television and for an entire generation of "stars," not to mention the ways in which we all document and curate our lives shared online, broadcasting the best, or most acceptable, versions of ourselves. As Gilbert writes in Girl on Girl, the most interesting thing about the echoes of Jennicam "is seeing all the ways in which womanhood has been tailored into something narrow and even archaic, by a media culture that has trained us to surveil ourselves and adjust things accordingly."
Filed under People, Eras & Events
This article relates to Girl on Girl.
It first ran in the May 7, 2025
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