Publishers prepare for battle with big tech over AI

Total Time	Avg Time	Count	Template
1780269707975 ms	1.78026970798E+012 ms	1	/root/website/app_server.cfm
175 ms	175 ms	1	/root/website/news/detail/index.cfm
106 ms	106 ms	1	/root/website/app_layout.cfm
73 ms	73 ms	1	/root/website/site/blocks/layout/dsp_right_column.cfm
61 ms	61 ms	1	/root/website/app_globals.cfm
41 ms	21 ms	2	/root/website/adsystem/adsystem_mod.cfm
26 ms	26 ms	1	/root/website/queries/qry_get_active_obc.cfm
25 ms	25 ms	1	/root/website/site/blocks/layout/dsp_footer.cfm
24 ms	24 ms	1	/root/website/adzones/AdZone6.cfm
21 ms	21 ms	1	/root/website/site/blocks/dsp_book_giveaway.cfm
18 ms	18 ms	1	/root/website/adzones/showcase_track.cfm
18 ms	18 ms	1	/root/website/site/blocks/dsp_border_first_impressions.cfm
17 ms	17 ms	1	/root/website/queries/qry_get_arcs_for_ad.cfm
10 ms	10 ms	1	/root/website/queries/qry_get_current_competition.cfm
7 ms	7 ms	1	/root/website/queries/qry_admin_get_news_by_id.cfm
5 ms	2 ms	3	/root/website/actions/act_spider_tracker.cfm
4 ms	4 ms	1	/root/website/actions/adstatus.cfm
3 ms	3 ms	1	/root/website/queries/qry_get_current_wordplay.cfm
3 ms	3 ms	1	/root/website/site/blocks/layout/dsp_header.cfm
1 ms	1 ms	1	/root/website/act_check_login.cfm
1 ms	1 ms	1	/root/website/act_libraryIPLogin.cfm
1 ms	1 ms	1	/root/website/news/detail/dsp_main.cfm
1 ms	1 ms	1	/root/website/queries/qry_get_current_ezine.cfm
1 ms	1 ms	1	/root/website/queries/qry_get_free_newsletters.cfm
1 ms	1 ms	1	/root/website/queries/qry_get_member_info.cfm
1 ms	1 ms	1	/root/website/site/blocks/layout/dsp_bottom_block.cfm
1 ms	1 ms	1	/root/website/site/blocks/layout/head.cfm
1 ms	1 ms	1	/root/website/site/blocks/layout/main_menu.cfm
0 ms	0 ms	1	/root/website/Application.cfm
0 ms	0 ms	1	/root/website/actions/udfs.cfm
0 ms	0 ms	1	/root/website/banners/ad_594.cfm
0 ms	0 ms	1	/root/website/formurl2attributes.cfm
0 ms	0 ms	1	/root/website/js/fbjavascriptsdk.cfm
0 ms	0 ms	1	/root/website/queries/qry_get_previous_arcs_for_ad.cfm
0 ms	0 ms	1	/root/website/site/blocks/dsp_border_booktalk.cfm
0 ms	0 ms	1	/root/website/site/blocks/dsp_header_newsletter.cfm
0 ms	0 ms	1	/root/website/site/blocks/dsp_wordplay.cfm
0 ms	0 ms	1	/root/website/site/blocks/email_modal.cfm
0 ms	0 ms	1	/root/website/site/blocks/layout/google_tags.cfm
0 ms	0 ms	1	/root/website/site/blocks/layout/header_announcement.cfm
0 ms	0 ms	1	/root/website/site/blocks/layout/main_search.cfm
1 ms			STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
176 ms			TOTAL EXECUTION TIME

red = over 250 ms average execution time

SELECT	a.bot_number
        FROM	bots a
        WHERE	charindex(a.bot_name, ?) > 0
		OR a.bot_ip = ?

select 	a.*, 
    		b.member_account_type_name, b.member_account_type_charge, b.member_account_type_charge_frequency,  b.member_account_type_months, 
            c.member_chargetype_name, c.member_chargetype_number, a.member_classification_number, a.member_book_format
	
    from members a, member_account_types b, member_chargetype c
	
    where a.member_account_type_number = b.member_account_type_number
	and a.payment_method_id = c.member_chargetype_number
	and a.member_number = ?

SELECT	viewby, section
    FROM	adsystem 
    WHERE	active  = 1 
    AND		start_date <= GETDATE()
    AND 	(viewby = ? OR viewby = 'all')

select		top 1 ezine_number, ezine_dt, ezine_image, ezine_brief_description, ezine_introduction
from		ezines
where		ezine_active_flag = 1
and 		ezine_type_number = 4
and			ezine_dt < getdate()
order by 	ezine_dt DESC

SELECT		a.wordplay_number, a.wordplay_dt, a.wordplay_name, a.wordplay_intro_text, b.wordplay_puzzle_number, b.wordplay_puzzle_question
    FROM		wordplays a 
	INNER JOIN	wordplay_puzzle_mapping c on c.wordplay_number = a.wordplay_number
	INNER JOIN	wordplay_puzzles b on b.wordplay_puzzle_number = c.wordplay_puzzle_number
	WHERE		a.wordplay_number = (	select top 1 a.wordplay_number
                                from wordplays a, wordplay_puzzles b, wordplay_puzzle_mapping c
                                where a.wordplay_number = c.wordplay_number
                                and b.wordplay_puzzle_number = c.wordplay_puzzle_number
                                and a.wordplay_dt < getdate()
                                and a.wordplay_expiration_dt > dateadd(day, -1, getdate())
                                order by a.wordplay_dt asc
                                )

SELECT 	TOP 1 	x.competition_number, x.bb_briefs_flag
	from			competitions x
	
		WHERE	x.competition_dt <= getdate()
		AND		x.competition_expiration_dt > dateadd(d,-1,getdate())

SELECT 	x.competition_number, x.book_number, x.competition_teaser_title, x.competition_teaser_description, x.competition_intro_text, x.competition_expiration_dt, x.bb_briefs_flag, x.competition_full_info_flag, x.competition_type, x.competition_optin,x.competition_optin_text, 
				a.book_title as "title",
				(b.author_first_name + ' ' +  b.author_middle_initial + ' ' + b.author_last_name) as "author",
	            f.edition_publish_dt AS "hardcover_publish_dt", f.edition_jacket_image as "hardcover_jacket_image",
				g.edition_publish_dt AS "paperback_publish_dt", g.edition_jacket_image as "paperback_jacket_image"
	
		FROM 		competitions x
		INNER JOIN	books a on a.book_number = x.book_number
		INNER JOIN	book_author_mapping c on c.book_number = x.book_number
		INNER JOIN	authors b on c.author_number = b.author_number
		LEFT JOIN	editions f on a.book_number = f.book_number and f.edition_paperback_flag = 0
		LEFT JOIN	editions g on a.book_number = g.book_number and g.edition_paperback_flag = 1

		WHERE		x.competition_number = ?

SELECT 	a.arc_number,a.arc_client_url,a.arc_active_dt, a.arc_off_ad_dt,
		b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publisher, 
		b.ezine_preview_publish_dt, b.ezine_preview_jacket_desc, b.ezine_preview_number_of_pages, b.ezine_preview_bb_comments, b.ezine_preview_isbn13,
		c.ezine_preview_category_name AS "ezine_preview_category",
		(select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) as "reviews",
		(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
				(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
				 ELSE 0
				 END)
 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating,
 			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,1))) AS numeric(12,1)))from arc_allocator where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS "decrating"

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
INNER JOIN ezine_preview_categories c ON b.ezine_preview_category_number = c.ezine_preview_category_number

WHERE arc_closed_flag = 1
AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND getdate() < arc_off_ad_dt

ORDER BY a.arc_on_ad_dt DESC

SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text, arc_on_ad_dt,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages, ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	
	WHERE 		arc_obc_flag = 1

	AND 		getdate() < arc_on_ad_dt
	
		ORDER BY  	NEWID()

SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	LEFT JOIN  	books c on c.book_number = b.ezine_preview_bb_link
	
	WHERE 		a.arc_obc_flag = 1
	AND			a.arc_active_flag = 0
	AND 		arc_closed_flag = 1
	AND 		getdate() >= arc_on_ad_dt
	AND 		getdate() < arc_off_ad_dt
	ORDER BY  	NEWID()

SELECT 		a.arc_forumidfk, a.discourse_flag, a.arc_promo_text,
				b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_jacket_desc, b.ezine_preview_publisher, ezine_preview_publish_dt, ezine_preview_number_of_pages,  ezine_preview_isbn, ezine_preview_short_summary,
	            b.ezine_preview_bb_author_link, ezine_preview_bb_link,
	            c.book_reading_guide
	
	FROM 		arcs a
	INNER JOIN 	ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number
	LEFT JOIN  	books c on c.book_number = b.ezine_preview_bb_link
	
	WHERE a.arc_number IN (select top 4 arc_number
							from		arcs
							WHERE 		arc_obc_flag = 1
							AND			arc_active_flag = 0
							AND 		arc_closed_flag = 1
							AND 		getdate() > arc_off_ad_dt
							ORDER BY	arc_on_ad_dt DESC)
	ORDER BY  	NEWID()

select news_item_number, ezine_number, news_item_title, news_item_description, news_item_link, news_item_dt, news_item_image, news_item_source_desc, news_item_source
		from news
		where news_item_number = ?
		order by news_item_dt

SELECT 	top 10 a.arc_number,arc_promo_text,
		b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publish_dt, 
		(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
				(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
				 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
				 ELSE 0
				 END)
 			from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

FROM arcs a
INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

WHERE arc_closed_flag = 1
AND arc_obc_flag = 0
AND getdate() >= arc_on_ad_dt
AND (select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) > 1
and getdate() <= dateadd(day,1,a.arc_off_ad_dt)

ORDER BY NEWID()

SELECT 	top 3 a.arc_number,arc_promo_text,
			b.ezine_preview_number, b.ezine_preview_title, b.ezine_preview_subtitle, b.ezine_preview_jacket_image, b.ezine_preview_author, b.ezine_preview_publish_dt, 
			(select (CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,0))) AS numeric(12,0)))+
					(CASE WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 25 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 50 THEN 0.5
					 WHEN right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) > 50 AND right(CAST(AVG(CAST(arc_allocator_review_rating AS numeric(12,2))) AS numeric(12,2)),2) < 75 THEN -0.5
					 ELSE 0
					 END)
				from arc_allocator	where arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) AS arcrating

	FROM arcs a
	INNER JOIN ezine_previews b ON b.ezine_preview_number = a.ezine_preview_number

	WHERE arc_closed_flag = 1
	AND arc_obc_flag = 0
	AND getdate() >= arc_on_ad_dt
	AND (select count(*) from arc_allocator d where d.arc_number = a.arc_number and arc_allocator_review_approved_flag = 1) > 1

	ORDER BY a.arc_off_ad_dt DESC

SELECT		a.adid,	adweight
	FROM		adsystem a
	INNER JOIN 	ad_category_mapping b ON b.adid = a.adid
	WHERE		a.section = ?
	AND			a.active  = 1
	AND 		a.start_date <= GETDATE()
	
	AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
            

	AND     (b.category_number IN (	SELECT	category_number
									FROM	category_book_mapping
									WHERE	book_number = ?)
      		OR 	b.category_number = ?)

SELECT	a.adid,	adweight
        FROM	adsystem a
        WHERE	a.section = ? 
        AND 	a.active  = 1 
        AND		a.start_date <= GETDATE()	
        
        AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
        AND (select count(*) from ad_category_mapping where datalength(category_number) >= 1 and adid = a.adid) = 0

SELECT	a.start_date, a.adid, a.end_date, a.camp_views, a.image_name, a.alt_text, a.views, a.code, a.adsize
        FROM	adsystem a
        WHERE	a.adid = ?

select top 1 ezine_number, ezine_quote, ezine_quote_title
	    from ezines
	    where len(ezine_quote_title) > 1
	    order by newid()

SELECT 	*
    FROM 	free_newsletters

SELECT		a.adid,	adweight
	FROM		adsystem a
	INNER JOIN 	ad_category_mapping b ON b.adid = a.adid
	WHERE		a.section = ?
	AND			a.active  = 1
	AND 		a.start_date <= GETDATE()
		 	AND a.adid NOT IN (?) 
	AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
            

	AND     (b.category_number IN (	SELECT	category_number
									FROM	category_book_mapping
									WHERE	book_number = ?)
      		OR 	b.category_number = ?)

SELECT	a.adid,	adweight
        FROM	adsystem a
        WHERE	a.section = ? 
        AND 	a.active  = 1 
        AND		a.start_date <= GETDATE()	
        		AND a.adid NOT IN (?) 
        AND (a.viewby LIKE '%n%' OR a.viewby = 'all')
        AND (select count(*) from ad_category_mapping where datalength(category_number) >= 1 and adid = a.adid) = 0

SELECT	a.start_date, a.adid, a.end_date, a.camp_views, a.image_name, a.alt_text, a.views, a.code, a.adsize
        FROM	adsystem a
        WHERE	a.adid = ?

CGI Variables:
AUTH_PASSWORD=
AUTH_TYPE=
AUTH_USER=
CERT_COOKIE=
CERT_FLAGS=
CERT_ISSUER=
CERT_KEYSIZE=
CERT_SECRETKEYSIZE=
CERT_SERIALNUMBER=
CERT_SERVER_ISSUER=
CERT_SERVER_SUBJECT=
CERT_SUBJECT=
CF_TEMPLATE_PATH=/root/website/news/detail/index.cfm
CONTENT_LENGTH=
CONTENT_TYPE=
CONTEXT_PATH=
GATEWAY_INTERFACE=
HTTPS=
HTTPS_KEYSIZE=
HTTPS_SECRETKEYSIZE=
HTTPS_SERVER_ISSUER=
HTTPS_SERVER_SUBJECT=
HTTP_ACCEPT=*/*
HTTP_ACCEPT_ENCODING=gzip, br, zstd, deflate
HTTP_ACCEPT_LANGUAGE=
HTTP_CONNECTION=upgrade
HTTP_COOKIE=CFID=4076724; CFTOKEN=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038; CFGLOBALS=urltoken%3DCFID%23%3D4076724%26CFTOKEN%23%3D87b714c9c5d67804%2D036F1116%2DE8C2%2D3024%2DDAE1E6077AFE6038%23lastvisit%3D%7Bts%20%272026%2D05%2D31%2023%3A21%3A47%27%7D%23hitcount%3D22%23timecreated%3D%7Bts%20%272026%2D05%2D31%2023%3A21%3A45%27%7D%23cftoken%3D87b714c9c5d67804%2D036F1116%2DE8C2%2D3024%2DDAE1E6077AFE6038%23cfid%3D4076724%23; CFCLIENT_BOOKBROWSE=order%3Dp%23member%5Fnumber%3D0%23member%5Factive%5Fflag%3D0%23member%5Flogged%5Fin%5Fflag%3D0%23library%5Fuser%5Fflag%3D0%23view%3Dbooks%23
HTTP_HOST=dev.bookbrowse.com
HTTP_REFERER=
HTTP_URL=
HTTP_USER_AGENT=Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
LOCAL_ADDR=127.0.0.1
PATH_INFO=/news_item_number/3422/news/publishers-prepare-for-battle-with-big-tech-over-ai
PATH_TRANSLATED=/root/website/news/detail/index.cfm
QUERY_STRING=
REMOTE_ADDR=127.0.0.1
REMOTE_HOST=127.0.0.1
REMOTE_USER=
REQUEST_METHOD=GET
SCRIPT_NAME=/news/detail/index.cfm
SERVER_NAME=dev.bookbrowse.com
SERVER_PORT=8500
SERVER_PORT_SECURE=0
SERVER_PROTOCOL=HTTP/1.1
SERVER_SOFTWARE=
WEB_SERVER_API=

Client Variables:
cfid=4076724
cftoken=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038
hitcount=24
lastvisit={ts '2026-05-31 23:21:48'}
library_user_flag=0
member_active_flag=0
member_logged_in_flag=0
member_number=0
order=p
timecreated={ts '2026-05-31 23:21:45'}
urltoken=CFID=4076724&CFTOKEN=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038
view=books

Cookie Variables:
CFCLIENT_BOOKBROWSE=order=p#member_number=0#member_active_flag=0#member_logged_in_flag=0#library_user_flag=0#view=books#
CFGLOBALS=urltoken=CFID#=4076724&CFTOKEN#=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038#lastvisit={ts '2026-05-31 23:21:47'}#hitcount=22#timecreated={ts '2026-05-31 23:21:45'}#cftoken=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038#cfid=4076724#
CFID=4076724
CFTOKEN=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038

Session Variables:
cfid=4076724
cftoken=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038
sessionid=BOOKBROWSE_4076724_87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038
urltoken=CFID=4076724&CFTOKEN=87b714c9c5d67804-036F1116-E8C2-3024-DAE1E6077AFE6038

URL Parameters:
news=publishers-prepare-for-battle-with-big-tech-over-ai
news_item_number=3422