Malik Solanka in Fury has been projected by Rushdie as an Odyssey of individual's conflict against ever imposing power of society to categorize any thing on the basis of difference. Solanka through out the novel has been portrayed as a collector and curator of odd experiences in society which he tried to project through his wordl of Dolls.

In Fury, Salman Rushdie has tried to come to term with the Tsunami of Globalization gobbling local sentiments and even their distinct identities. Novel "eat me" concept has been harbored from Malik Solanka's consistent struggle to maintain his creative identity against the dominant influences of his relatives and society.His projection of baby doll Little Britain is an example of his creative identity which is modeled by society to emerge as another Frankenstein. This prompt him to lose his identity in multicultural city of New World.