Summary and Reviews of The True Happiness Company by Veena Dinavahi

The True Happiness Company by Veena Dinavahi

The True Happiness Company

A Memoir

by Veena Dinavahi
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  • First Published:
  • May 20, 2025, 320 pages
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About This Book

Book Summary

In this darkly humorous and wrenchingly sincere memoir, a young Indian American woman's dreams of being a well-adjusted college student get wildly derailed when her struggles with mental health land her in the office of a charismatic alternative therapist and his self-help cult.

It is hard for Veena Dinavahi to live while her classmates keep dying. The high-achieving daughter of loving Indian immigrants, Veena lives in a typical white American suburb—except for its unusually high suicide rate. For years, she tries to manage her mental health in all the right ways, but nothing seems to work. Until, on a late-night Google search, Veena's mom discovers Bob Lyon—a sixty-year-old white man in the backwoods of Georgia who claims he can make her want to live again. He calls himself "The True Happiness Company" and, as their relationship progresses, "Daddy." Veena becomes increasingly enveloped in his strangely close-knit community, and before she knows it, she's a college dropout, married mother of three, and Mormon convert who has gotten way too good at dismissing her gut feeling that something is wrong. But when Veena's treatment goes too far, she slowly begins to question whether true happiness can even exist as an absolute.

In this revelatory debut, Veena traces the contours of her life to explore the question that plagued her in the years afterward: how did I fall for that? And what will it mean to move forward?

Told with unflinching clarity and shot through with incisive wit, The True Happiness Company is Veena Dinavahi's singular exploration of what it means to lose and reclaim your identity, rethink mental illness, and learn to trust your intuition in a world determined to annihilate it.

1

June 2011

I didn't know what to expect from the True Happiness Company—crystal healing? bloodletting?—but I didn't expect Bob Lyon.

Amma first found Bob on one of her infamous late-night Google searches. Amma—my very sweet, very bright former cancer research scientist mother—has two master's degrees, in biochemistry and biotechnology. She also once nearly accepted a job scooping eyeballs out of dead bodies, despite the fact that she faints at the sight of blood. People think it's easy to know yourself, your boundaries and fears and limits, but decision-making is a convoluted process. Necessity has a way of overpowering all other considerations. A frequenter of Tony Robbins seminars and an inspirational speech addict, Amma has a long-standing history of finding sketchy people on the Internet and paying them too much money to do whatever they promise to do: turn our sad, dying lawn into a lush blanket of green, teach her how to get rich quick in the stock market or...

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Reviews

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It can be easy to wonder where Veena's parents are in the midst of this. What kind of loving parents let their teenager get sucked into a cult? It's important to note that Veena's parents watched helplessly as their teenager repeatedly attempted suicide, and Bob's teachings do seem to help Veena heal, at least at first. Bob also discourages Veena's mother from insisting she call regularly, telling her too much contact will damage the parent-child relationship. On the outside, Veena—who's been taught to suppress her negative emotions—does appear to be thriving, so it's easy to see how her parents simply think their daughter is busy and happy. The author has since gone on to study psychology at Columbia University in an effort to figure out how she fell for True Happiness, and she includes her insights in the fascinating afterword. The bottom line is that people should never fall into the trap of thinking they're too smart, savvy, or successful to be manipulated...continued

Full Review Members Only (865 words)

(Reviewed by Jillian Bell).

Media Reviews

Kirkus Reviews
Dinavahi is a talented writer with a dark sense of humor. Her intensely vulnerable storytelling vividly illustrates the ways in which society preys on the insecurity of neurodiverse women and, in particular, neurodiverse women of color. A brilliant, personal take on the pernicious power of cults.

Library Journal
An absorbing and heartfelt reflection that will immerse readers interested in cults and memoirs.

Publishers Weekly (starred review)
How could an intelligent woman, with robust family support, be sucked into a cult? Dinavahi explores that question in her poignant debut. Dinavahi's conversational tone and clear-eyed sense of her own vulnerability make for a powerful self-portrait. It's equal parts fascinating and edifying.

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Beyond the Book



Self-help Cults

Self-improvement is having a big moment. Life coaching is a multi-billion-dollar industry with more than 100,000 coaches practicing around the globe, self-help books are all over the bestseller lists, and "therapy talk" terms like "gaslighting" and "boundaries" are now firmly a part of the modern vernacular. This environment has proven to be fertile ground for "self-help cults" like the one depicted in Veena Dinavahi's memoir The True Happiness Company. These cults explicitly market themselves as communities focused on self-improvement and healing, but they exert increasing amounts of control over their followers' lives.

NXIVM
Perhaps the most famous self-help cult in recent years is ...

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