Resisting the Attention Economy
by Jenny Odell
In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape.
But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives.
Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and arrive at more meaningful understandings of happiness and progress.
Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
"How to Do Nothing is genuinely instructive, elaborating a practical philosophy to help us slow down and temporarily sidestep the forces aligned against both our mental health and long-term human survival. You can knock the hustle — and you should." —Los Angeles Times
"Approachable and incisive... . The book is clearly the work of a socially conscious artist and writer who considers careful attention to the rich variety of the world an antidote to the addictive products and platforms that technology provides... . [Odell] sails with capable ease between the Scylla and Charybdis of subjectivity and arid theory with the relatable humanity of her vision." —Washington Post
"Jenny Odell's brilliant How to Do Nothing is the book we all need to read now. With wonderful precision, passion, and artfulness, Odell finds the language to meet this cultural moment. She has written a joyful manifesto about resistance that is also an eccentric and practical handbook on how to reclaim your colonized and monetized attention." —Dana Spiotta, author of Innocents and Others
"Your chaotic, fraught internal weather isn't an accident, it's a business-model, and while 'thoughtful resistance' isn't 'productive,' Odell proves that it is utterly necessary." —Cory Doctorow, author of Radicalized and Walkaway
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Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Jenny Odell is an artist and writer who teaches at Stanford and has been an artist-in-residence at places like the San Francisco dump, Facebook, the Internet Archive, and the San Francisco Planning Department. Her writing has appeared in the New York Times, New York Magazine, The Atlantic, The Believer, The Paris Review, and McSweeney's, among others. She lives in Oakland.
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